Say what should happen.
How Hyv looks, sounds and moves. The logo, colour, type and voice rules, and the plush bee that does Hyv's work on screen. Every file on this page is ready to download.
An intelligence layer for intent.
Hyv lives in the chats, apps and trusted circles people already use. It notices intent in ordinary conversation, then picks the right next move.
The one line to remember: Hyv is not a chatbot. It is a router for intent. That sentence is also the only place the word "chatbot" appears in anything we write.
Code the first version.
When the missing layer is software, Hyv moves from intent to prototype.
Draft the artifact.
Briefs, plans, messages, docs and designs can become the next step.
Wait for timing.
Useful intent often needs the right moment, not an immediate interruption.
Ask privately.
Hyv can know who fits without turning people into profiles to browse.
Clarify weak signals.
When the signal is thin, Hyv asks instead of guessing or exposing.
Stop before the line.
Sometimes the intelligent move is to do nothing and keep the moment private.
Lowercase, heavy, and one red dot.
The wordmark is "hyv." set in Satoshi at weight 850 with −0.08em tracking. The period is always brand red, in every variant. The icon is the same h and dot in a circle, for avatars and favicons.
Primary · ink on light 
Reversed · cream on ink On honey (mascot moments)
Icon · light 
Icon · dark Nothing else sits inside that margin: no text, no edges, no mascot.
Below 64px wide on screen, use the icon instead of the wordmark.
The lowercase "hyv." with the dot is the logo, not a spelling.
The dot is brand red in every variant, including on ink and honey.
The wordmark is always lowercase.
Scale it proportionally. Never distort it.
No outlines, shadows, gradients or glows.
Cream, ink, and a dot of red.
Most of Hyv is calm cream and ink. Red is reserved for the dot and for moments of consent. The six move colours label what Hyv does; they always appear as a tint with its matching strong colour.
One family does the talking.
Satoshi carries everything, set heavy and tight for headlines. Geist Mono labels things. In motion, one word per line can switch to Instrument Serif italic as the accent.
Headlines: weight 800 to 900, tracking −0.04 to −0.05em, line height about 1. Body: weight 500, line height 1.5 to 1.6.
Small caps-style labels, file names, numbers that line up.
One word per line at most, usually the last. Never a whole sentence.
Get the fonts: Satoshi on Fontshare · Geist Mono · Instrument Serif (all free licences).
Calm, brief, declarative.
Hyv talks like a helpful friend who gets things done, not like an ad. Short sentences, one idea at a time, and always on the person's side of the screen.
The good news is about people connecting, not about Hyv.
Say what happens next and who taps what.
Short, plain sentences. No hype, no hedging.
- Write "Hyv" in sentences; "hyv." only as the logo.
- Show only what Hyv does today, with its real flow and button copy.
- The person taps every approval: Yes, Send, Call, Pass, Pay.
- Captions on for video. Most social video is watched muted.
- Demo names only: Alex, Maya, Priya, Sam.
- Em dashes. Use a full stop or a comma instead.
- Invented stats, testimonials or claims.
- Real people's names or likeness, or logos other than Hyv's.
- Names before a mutual yes.
- "Chatbot", except in "Hyv is not a chatbot. It is a router for intent."
Meet the bee.
A plush honeybee with pom-pom antennae, felt wings and an embroidered smile. It is Hyv's hands: whenever Hyv notices, carries, connects or waits, the bee is the one doing it on screen. The person is always the hero. The bee helps, then gets out of the way.
Eager, attentive, discreet. It overshoots a little, brakes, and comes back sheepish. It never shows off what it knows.
Notices, carries the wish, connects two people, waits for their yes, and celebrates their good news.
Presses a person's approval, reveals a name before a mutual yes, or acts like it knows everything.
Small body, big loads. A double-take before it finds the right thing. Dozes on quiet days.
Play with the bee
Pick an expression or an action. Click the bee to make it jump. Its eyes follow your pointer.
What makes it this bee
Thirteen faces, nine poses
How it moves
The antennae lead, the body follows through, and every landing has a little squash. Each loop downloads as an MP4 on cream or a WebM with a transparent background.
"hi, I'm hyv."
- The bee dozes, a message pings, it wakes and waves hello.
- It hovers among the chats and spots a wish.
- It carries the wish, waits while both people tap Yes, and celebrates.
- Private by default. Consent before people. Restraint before action.
- The red dot lands in "hyv." and the bee winks goodbye.
Keep it this bee
- Use the plush bee as supplied: honey fur, two black bands, felt wings, hex badge.
- Give it a job in every frame: carrying, connecting, pointing, waiting.
- Let it react to people's good news with joy.
- Keep it on calm cream or ink backgrounds with room to breathe.
- Pair it with one short line of copy, never a paragraph.
Things the bee never does
- Recolour, redraw, outline or restyle it (no 3D re-renders, no flat redraws).
- Put words, logos or other brands on its body.
- Show it pressing Yes, Send, Call, Pass or Pay. People tap.
- Make it the hero of the story, or sarcastic, salesy or anxious.
- Crowd it with other characters or stickers.
Everything in one place.
Each file downloads on its own. The bundle buttons pack a whole set into one ZIP.